What's the Secret to Employee Retention & Engagement? Culture.

SMAART Recruitment • May 15, 2025

let's find out how to build culture

In today’s evolving and competitive work environment, a positive workplace culture isn’t just nice to have, it’s essential. Culture shapes how your people feel, act and perform. It affects everything from employee retention and engagement to innovation and business outcomes.

Here are some practical and impactful ways to create a workplace culture that helps keep your best people feeling supported and inspired:


Define and Model your Core Values

It’s important to have clear values. Define what your organisation stands for and communicate those values consistently. But most importantly, model the values daily – employees need to see those values in action. You should reward employees who embody then and address any behaviours that don’t align.


Lead with Empathy and Openness

Great workplace cultures are built on trust and connections, making leading with empathy extremely important. Check in with your team regularly, understand any challenges they’re facing, and be as flexible as you can when people need your support. Actively listen to your team, whether that be through one-on-ones (that aren’t just focused on tasks), feedback sessions or even surveys, actively listening will help build that trust with your team to open with you. Promote honest, two-way feedback.


Recognise and Celebrate the Wins – no matter the size

We all want to feel appreciated and recognised. It’s easy to give people recognition, it can be through a simple “thank you”, or a team shoutout that could really make someone’s week – it doesn’t always have to be a big celebration, it costs very little but pays off massively in morale and engagement! Make sure recognition is a part of your culture; celebrate milestones and team achievements encourage peer to peer recognition and be specific and timely with praise.

 

Invest in Growth and Development

People are more likely to stay in a role where they can grow. It’s important to support personalized growth plans and make it easy for your team to see clear career pathways within your organisation. Offer a variety of learning opportunities that aren’t just technical, or role based, think about leadership development, communication training etc.


Prioritise Wellbeing

Employee wellbeing really is a core part of culture. Support mental health by offering access to EAPs, mental health days and promoting work balance and boundaries. Simple steps like encouraging regular breaks, running wellness initiatives or simply checking in on the workload can help make a huge difference to how your team is feeling. Normalise time off and self-care, your team will thank you.


Support Diversity and Inclusion

It’s important to promote a workplace where every voice matters, and people feel they belong and are included. Start with inclusive hiring, create safe spaces for feedback and celebrate different cultures and perspectives across your team. Build inclusion through DEI training and inclusive policies also.


Communicating Often with Transparency

Clear, honest and regular communication creates alignment and trust. Keep your employees informed of the company’s goals, changes and any challenges it’s facing. Your employees want to know what’s going on, and if big decisions are being made, it’s always important to explain the “why” behind the changes. Make leadership accessible and honest.


Empower Ownership and Autonomy

Nothing kills a culture more than micromanagement, instead, you should trust your team to take ownership of their work and outcomes. Give people space to solve problems, innovate and contribute beyond their job description. Autonomy often fuels engagement and can often lead to performance improvements.


Hire for Culture Add

Look for those who will elevate and diversify your culture, bring new ideas and energy to the business. If you need help finding the perfect culture addition to your team, give us a call!


Workplace culture is built every day, in conversations, decisions and more. Create a culture that not only attracts and retains great talent but helps them to thrive and grow! 

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