Content Manager Role
A Content Manager is responsible for developing and overseeing content strategies that align with brand goals, ensuring consistent, high-quality content across all channels to engage audiences, support marketing objectives and drive growth.
Key Responsibilities
- Plan and manage content calendars across platforms and formats
- Write, edit and approve content for web, social, email and campaigns
- Develop content strategies aligned with brand and business goals
- Collaborate with design, SEO and marketing teams on execution
- Ensure consistency in tone, style and brand messaging
- Monitor content performance and adjust strategies based on insights
- Manage freelancers, content contributors and editorial processes
Qualifications and Skills
- Proven experience in content creation, editing or publishing
- Strong writing, proofreading and storytelling abilities
- Familiarity with SEO, CMS platforms and content marketing tools
- Excellent project management and organisational skills
- Understanding of digital channels, audience engagement and trends
- Experience working with cross-functional marketing teams
- Attention to detail and ability to manage multiple deadlines
Key Attributes of a Successful Content Manager
- Creative and strategic with a passion for storytelling
- Detail-orientated and quality-focused in all content delivery
- Organised and methodical in planning and execution
- Adaptable and curious about evolving content formats and trends
- Collaborative and communicative across teams and roles
- Analytical and insights-driven in content optimisation
- Brand-savvy with a strong sense of tone and voice
We are a sales recruitment agency that your organisation can rely on to find full time or temporary sales staff.
Get in touch with SMAART Recruitment by filling out our quote form below, visiting our Contact page, or speaking with a friendly staff member by calling us today on 1300 762 278.
