SEO Manager Role
A SEO Manager is responsible for developing and executing strategies that improve a website's visibility in search engines, drive organic traffic and support overall digital growth. The role combines technical expertise, content strategy and data analysis to enhance search rankings and user experience.
Key Responsibilities
- Development and implement SEO strategies to increase organic visibility
- Conduct keywork research and optimise on-page elements
- Manage technical SEO audits and recommend improvements
- Collaborate with content teams to drive SEO-focused content creation
- Monitor site performance, traffic and keyword rankings
- Stay current with search engine algorithm updates and best practices
- Analyse competitors and identify opportunities for growth
Qualifications and Skills
- Degree in Marketing, Digital Media or related field (sometimes preferred)
- Proven experience in SEO, with measurable success in ranking growth
- Strong knowledge of on-page, off-page and technical SEO
- Familiar with tools like Google Search Console etc
- Basic understanding of HTML, CSS and site architecture
- Skilled in analytics and performance reporting
- Experience with CMS platforms and SEO plugins (e.g., WordPress)
Key Attributes of a Successful SEO Manager
- Analytical and detail orientated with a problem-solving mindset
- Up-to-date on industry trends and algorithm changes
- Strategic thinker with a long-term vision for SEO growth
- Strong communicator able to explain SEO to non-technical teams
- Results-driven with a focus on KPIs and business impact
- Collaborative and able to work across content, dev and marketing teams
- Proactive and constantly testing, learning and optimising
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