Reporting to the Director and owner of the business your strategic thinking, hands-on approach, and ability to analyse campaign performance will be critical to success in this role.
Key Responsibilities
- Design and implement multi-channel direct marketing campaigns (email, LinkedIn, SMS).
- Create and deploy outreach sequences to generate appointments with business owners.
- Use content to educate problem-aware prospects and move them toward conversion.
- Build and manage nurture sequences and re-engagement workflows for dormant leads
- Lead the creation of value-driven content, including blog posts, case studies, email campaigns, and LinkedIn content.
- Collaborate with offshore editors and creators to produce video content and repurpose assets across platforms.
- Use CRM and third-party tools to monitor lead flow, campaign performance, and conversion metrics.
- Minimum of 3+ years of marketing experience, preferably within digital marketing, demand/lead generation, or growth marketing.
- Hands-on experience with CRM and marketing automation platforms such as HubSpot, Salesforce, ActiveCampaign, or similar tools.
- Strong campaign management skills, including planning, execution, and performance tracking.
- Data-driven mindset with the ability to analyze campaign performance, interpret analytics, and make informed decisions to optimize results.
- Experience working collaboratively with creative agencies, contractors, and cross-functional teams to deliver marketing initiatives.
- Content creation and email marketing experience, with a focus on engaging and converting target audiences.
- Familiarity with Account-Based Marketing (ABM), including tailoring content and messaging to specific audience segments based on roles, industries, or demographics.
- Great salary of $90,000-$100.000 + super depending on experience
- A fun and diverse role which you can make your own and drive lead generation and marketing initiatives across the company.
- An autonomous position working with a growing brand to make your own.
- Great culture of like-minded individuals all working toward a common goal supporting small-medium business to meet their financial goals.
- Modern CBD based office with work from home and flex working options
- Laid-back and fun leadership team and office environment. Lunches, drinks and social events
Please note only successful applicants will be contacted
