Graphic Designer Role
A Graphic Designer is responsible for creating visually engaging content that communicates brand messages across print and digital platforms. The role combines creativity, technical skill and brand understanding to produce designs that are both functional and aesthetically compelling.
Key Responsibilities
- Design visual assets for digital, print and social media platforms
- Develop creative concepts aligned with brand guidelines
- Collaborate with marketing, content and product teams on campaigns
- Prepare artwork for production across various formats
- Ensure consistency of visual identity across all touchpoints
- Manage multiple design projects and meet deadlines
- Stay current with design trends, tools and best practices
Qualifications and Skills
- Degree in Graphic Design, Visual Communication or related field
- Proficient in Adobe Creative Suit (Photoshop, Illustrator, InDesign)
- Strong portfolio showcasing a range of creative work
- Understanding typography, layout, colour theory and composition
- Experience with digital design for web, email and social platforms
- Knowledge of file formats, resolution and print production basics
- Familiar with design collaboration tools e.g. Canva
Key Attributes of a Successful Graphic Designer
- Creative and conceptually strong with a sharp design eye
- Detail-orientated and committed to high-quality output
- Able to take direction and also bring fresh ideas
- Organised with strong time and project management skills
- Adaptable to different styles, mediums and brand tones
- Collaborative team player with strong communication skills
- Passionate about visual storytelling and brand expression
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