Brand Manager Role
A Brand Manager is responsible for developing and maintaining a brand's image, identity, and market position. This role plays a critical function in shaping how a brand is perceived by consumers and stakeholders, ensuring alignment with business objectives and customer expectations.
Key Responsibilities
- Develop and refine brand strategy, positioning, and identity
- Analyse market research and consumer insights to guide decisions
- Plan and execute integrated marketing and brand campaigns
- Collaborate cross-functionally to ensure brand alignment
- Monitor brand performance and adjust strategy as needed
Qualifications and Skills
- Degree in Marketing, Business, Communications, or related field
- Experience in brand management, marketing or related roles
- Strong understanding of marketing strategy and consumer behaviour
- Analytical skills for interpreting data and campaign results
- Create mindset with ability to develop compelling brand assets
- Project management skills
- Excellent communication and stakeholder management skills
Key Attributes
- Strategic thinker with a hands-on approach
- Customer-focused with a deep understanding of audience needs
- Collaborative and able to influence across teams
- Detail-orientated with a passion for brand integrity
- Agile, adaptable and calm under pressure
- Curious, innovative, and aware of emerging trends
We are a sales recruitment agency that your organisation can rely on to find full time or temporary sales staff.
Get in touch with SMAART Recruitment by filling out our quote form below, visiting our Contact page, or speaking with a friendly staff member by calling us today on 1300 762 278.
