THE AUSTRALIAN CONTACT CENTRE BEST PRACTICE REPORT 2020/21


Best Practice Report

The 2020/21 Contact Centre Best Practice Report was collated from over 200 different data points and includes case studies and expert commentary from industry leaders in the contact centre space.


With data received from 165 organisations, The Best Practice Report provides unique and empowering insights into the operational effectiveness of Australian Contact Centres.


The report takes a deep dive into the areas that contact centre leaders have told us are the most important moving forward:

  • The role of Team Leader and how it differs between contact centres


  • Modern ways of working


  • Mental health in contact centres


  • Absenteeism and attrition
  • Employee engagement


  • Technology for better performance


  • Offshoring


  • Customer Experience


  • Agent bonus and commission structures

We've also captured the response of Australian Contact Centres to the pandemic and see how effectively they have been able to adapt and what learnings there have been.


​If you have any questions please email James Witcombe


You can download your copies of the 2019 and 2020/2021 Best Practice Reports here:


2019 BEST PRACTICE REPORT 2020/21 Best Practice Report

To download your copy of the 2022 Best Practice Report, please register at www.smaart.com.au/bestpractice

Recorded Webinar

We recorded the 29th October Key Findings Best Practice Report webinar which includes the expert commentary of Sean McGinnAlex Boland Matthew DewJames Witcombe, Ian Harrison and Tom Ruijs. You can play the recording here:

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