Social Media Manager Role
A Social Media Manager is responsible for developing and executing social media strategies that grow brand presence, engage audiences, and drive performance across digital platforms. The role blends creativity, content planning, community engagement, and data analysis to build meaningful online connections.
Key Responsibilities
- Develop and implement social media strategies aligned with brand goals
- Create, schedule and publish engaging content across key platforms
- Manage community engagement and respond to audience interactions
- Track performance metrics and optimise content based on insights
- Collaborative with creative, marketing and PR teams for cohesive messaging
- Monitor trends, platform updates and competitor activity
- Manage paid social campaigns and influencer partnerships as needed
Qualifications and Skills
- Degree in Marketing, Communications, Media or related field (sometimes preferred)
- Proven experience managing social media for brands or agencies
- Strong knowledge of platforms like Instagram, LinkedIn, TikTok and X
- Proficient in content creation tools and social scheduling platforms
- Solid understanding of social analytics, KPIs and reporting tools
- Skilled in writing, visual storytelling and audience engagement
- Experience with paid social, influencer marketing, and community management
Key Attributes of a Successful Social Media Manager
- Creative thinker with a sharp eye for trends and content
- Agile and adaptable in fast-paced digital environments
- Detail-orientated with strong organisational skills
- Data-driven mindset with a focus on performance and reach
- Excellent communicator and storyteller
- Collaborate team player with cross-functional awareness
- Brand-savvy and deeply attuned to tone, voice and audience dynamics
We are a sales recruitment agency that your organisation can rely on to find full time or temporary sales staff.
Get in touch with SMAART Recruitment by filling out our quote form below, visiting our Contact page, or speaking with a friendly staff member by calling us today on 1300 762 278.
