Digital Marketer Role
A Digital Marketer is responsible for planning and executing online marketing strategies to increase brand awareness, drive traffic and generate leads or sales. The role involves a mix of creative, analytical and technical skills across various digital channels.
Key Responsibilities
- Develop and implement digital marketing campaigns across channels
- Manage SEO, PPC, email and social media marketing activities
- Analyse performance metrics and optimise campaigns accordingly
- Coordinate with content, design and development teams
- Maintain website content and support CRO initiatives
- Monitor industry trends and competitor activity
- Manage budgets, reporting and digital marketing tools
Qualifications and Skills
- Degree in Marketing, Digital Media or related field
- Experience in managing multi-channel digital campaigns
- Proficient in tools like Google Ads, Meta Ads, GA4 and email platforms
- Solid understanding of SEO, SEM, social media and content strategy
- Strong analytical skills with experience in data and performance reporting
- Basic knowledge of HTML, CSS platforms and marketing automation
- Familiarity with A/B testing, audience segmentation and targeting
Key Attributes of a Successful Marketing Automation Manager
- Strategic thinker with a results-driven approach
- Adaptable and comfortable in a fast paced digital landscape
- Creative problem-solver with an eye for trends and innovation
- Analytical and detail-orientated in campaign analysis
- Strong communicator and collaborative team player
- Self-motivated with a proactive mindset
- Customer-focused with a strong sense of brand voice and value
We are a sales recruitment agency that your organisation can rely on to find full time or temporary sales staff.
Get in touch with SMAART Recruitment by filling out our quote form below, visiting our Contact page, or speaking with a friendly staff member by calling us today on 1300 762 278.
