CRM Manager Role
A CRM Manager is responsible for developing and executing strategies to manage customer relationships, drive engagement and increase retention. The role involves leveraging customer data to deliver personalised experiences, optimise lifecycle marketing and support overall business growth.
Key Responsibilities
- Design and implement CRM strategies to support customer engagement
- Develop and manage lifecycle campaigns across emails, SMS and push
- Segment audiences and personalise communications using data insights
- Monitor campaign performance and optimise based on KPIs
- Maintain CRM systems and ensure data quality and integration
- Collaborate with marketing, sales and tech teams to align on goals
- Identify opportunities to improve retention, loyalty and CLV
Qualifications and Skills
- Degree in Marketing, Business, Data Analytics or related field (sometimes preferred)
- Experience in CRM, email marketing or customer engagement roles
- Strong knowledge or CRM platforms (e.g. Salesforce, HubSpot etc.)
- Proficient in data segmentation, A/B testing and automation workflows
- Analytical skills with experience in performance reporting and KPIs
- Understanding of GDPR and other privacy regulations
- Familiarity with customer lifecycle management and personalisation
Key Attributes of a Successful CRM Manager
- Customer-focused with a data-driven mindset
- Analytical thinker who's comfortable working with large datasets
- Detail-oriented and highly organised in campaign execution
- Proactive, curious and always testing for improvement
- Strong communicator with cross-functional collaboration skills
- Tech-savvy and adaptable to new tools and systems
- Strategic with a long-term view on customer loyalty and growth
We are a sales recruitment agency that your organisation can rely on to find full time or temporary sales staff.
Get in touch with SMAART Recruitment by filling out our quote form below, visiting our Contact page, or speaking with a friendly staff member by calling us today on 1300 762 278.
