Head of Marketing

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Head of Marketing

Job title: Head of Marketing
Industry: Other
Salary: $160k plus super
Job expiry: 2021-05-09
Reference: 3252242
Contact name: Rupert
Contact email: rupert@smaart.com.au

Job description

Would you like to use your extensive marketing experience to take this unique and super-fun attraction to the next level of success?

The result of a single minded vision and with a high profile launch in Melbourne last year, this extraordinary attraction, based on years or research, has seen huge success and ever increasing patronage. With plans to expand across Australia the company is looking for a widely experienced marketing executive to take them into the next phase of their expansion.

Reporting into the CEO the role will be required to develop the brand strategy execution and marketing activity across the business. The Head of Marketing is a key role within the Executive Team that provides leadership, strategic marketing, public relations and partner direction so that the business
can achieve both its customer, brand and commercial outcomes. The main areas of focus are:
  • Planning, development and execution of marketing strategy, plans and budget across the business
  • Working with the CEO to develop and execute PR strategy including key role as a spokesperson and corporate affairs for the business as required
  • Develop and manage key strategic partners including management of relationships and related talent, celebrities and VIPs 
  • Management of relevant brand identities, trademarks and extensions, including registration and legal requirements
  • Management of key agency relationships including creative, traditional, digital, media/PR
  • Conduct and coordinate market research and customer feedback process 
  • Leverage the customer database, including ongoing engagement and close management of members and guest relations 
To be considered for this role you will need to have extensive experience with exposure to Public Relations, marketing communications, a strong understanding of digital and CRM marketing, basically an all-rounder! You will have:
  • Broad marketing exposure
  • Demonstrated track record of success
  • Marketing degree ideally with a Masters/MBA
In return for your commitment there is a base salary of $160k plus super (neg) and the opportunity to be part of an amazing adventure pioneering a totally unique outdoor experience.

For more information on this opportunity please contact Rupert on 0412 316 087 or send your resume via the APPLY.
Expired job